Users will soon have a fresh option that permits them to cut down on the amount of AI-made media appearing in their feeds. This initiative comes as the service disclosed that it currently hosts over 1 billion content made with AI.
Trial and Implementation
This change is undergoing trials over the coming weeks before a widespread rollout. This shift comes amid a increase in AI content, fueled by emerging content generation software.
AI Proliferation Online
Studies have shown that almost one in 10 of the quickest rising channels on a competing service only show AI-generated videos. A considerable share of this content is deemed mass-produced AI material, a label for poor-quality, bulk-generated content that is frequently nonsensical or surreal.
“We know from our community that many people appreciate content created using AI tools, including digital art to educational videos, and we aim to give people the power to adjust the amount of that, according to their own choices,” commented a platform representative.
Scale of AI Content
TikTok announced that there are presently over a billion videos on its service tagged as artificially created. In total, more than 100 million videos are uploaded to the platform every day, making clips made by AI a minor portion of its complete catalog.
Customizing Your Feed
Users will be able to decrease or raise the amount of artificial media they watch by using the topic control feature in the application and picking “AI-generated content”. Additional categories that currently be modified under the setting encompass politics, fashion, beauty, and dance.
Platform Guidelines
The platform’s policies mandate users to identify “realistic” artificially created content, and it prohibits harmful deepfakes of celebrities or crisis events. Any realistic AI-generated clip that is unmarked can be deleted under its community policies.
Furthermore, the service will from now on attach an “AI-made” watermark to content produced via its built-in AI features, or flagged by an cross-platform project for spotting artificial media. This action is intended to help prevent users from seeking to bypass the disclosure requirement.
AI Literacy Programs
The platform is also introducing a $2 million awareness program for experts and organizations to develop learning resources about using AI responsibly. This project will assist non-profit groups specializing in teaching coding and technology.
Moderation Strategy
TikTok has defended its moderation strategy, following debate over intentions to cut jobs for a large number of content moderators in Britain. TikTok is set to eliminate 439 jobs in its user protection department in London, with labor groups and online safety experts expressing worry that humans are being replaced by machine-led review.
A company official clarified that people-led review would still have a role, but artificial intelligence can shield workers by removing the most graphic content ahead of it has to be seen by staff. TikTok stated a significant reduction in disturbing and violent content reviewed by human moderators over the past year due to intervention by its AI tools.
We believe it is crucial to integrate people and machines to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is where a significant AI assistance is making a difference process content quickly.”
